The smartest way to get started is to simply create a casino website, and use only original content next to advertisements of your chosen or best paying casino affiliate programs. Creating content that was originally written by you or copywriter is the most important step to get listed on search engines, especially if you can target specific keywords with each article or an add that you post up. Keep in mind, organic-pure search engine traffic is basically free, so try to gain as much as you can out of it.For example, you might want to create a casino blog with online gambling playing tips, and in between each advice or two you can add a link with your affiliate code to an online casino that you’re promoting. It’s really that not complicated! Once you’ve build a web site with unique content and all promotional material as banners, text links you are ready to go public to forums, article sites, press releases and other publications online.Casino Gaming Portals can provide a variety of online gambling categories (like casino games or poker betting tips) as well as a variety of gambling sites within a category. Many people like to try different websites, and with a Gambling Portal you can give them that ability and keep them as your casino player at the same time.Casino Gamblers are a superstitious lot. If they feel they’re having bad luck at Online Casino Treasure, then they’ll leave and try their luck at Online Casino Glamour or Imperial Casino Online. When you promote only one casino or Poker room, you may lose some bingo players who feel unlucky at that only casino. When you running a casino portal, those same casino players will settle into one of the other brands you’re promoting where they feel Best Luck is more favorable to them.Gambling Portals keep players in control to make their own choices about where to gamble. Players like being able to make choices. It makes for a better gaming experience, and gives them a reason to return to your Portal for more news and new offers.A good Casino Portal always offers gambling tips and information that gamblers find relevant and supportive. This provides “tackiness” and a basis for forming a long-term, loyal relationship with the casino portal.When you have a Gambling Portal, you can pool your promotional efforts and online gambling resources into promoting just the Portal, and then let the Portal direct traffic to the various casino/poker properties. This is more cost effective than promoting each casino separately.With a Casino Gaming Portal you can use self-marketing or up-sell techniques to take a casino player coming off a big win at Golden casino with his pockets full of cash and lead him into Europe Casino for exciting Blackjack action. It will bring even more revenue for your Casino Affiliate Partner account and higher payouts for you.
Partners buying white label casinos are always found. In this situation they take all the risk in promoting the casino and return of their expenses. On the other hand, this scheme is convenient for them too. They can get good software for a small percent of its full cost, their organizational expenses are minimal – they do not have to get license, organize processing and support service, solve problems with servers etc. Thus, with minimal investments a partner gets a good casino and begins to promote his own brand. Certainly, he gets only 50% per cent, but in partnership programs he would get only 30-40%, promoting somebody else’s brand. This scheme, in case of successful promotion, gives an opportunity of buying software out completely or selling a popular brand with its gamblers. It seems to be a good variant for businessmen – beginners ready to invest tens of thousands dollars, but not millions dollars in their casino.All the owners of white label casinos feel comfortable (although they take smaller or bigger risks). And what about gamblers? It is not so convenient for them. Firstly, user is usually allowed to have an account and get bonuses only in one of the casinos, a parent or a white label one. The later does not want to mention parent casino or other competitors, that is why gamblers usually get to know that they have spent time and traffic down the drain, only after they have registered or even made a deposit. Secondly, the risk in gambling is increased, as the new member of interrelations appears – white label casino owner. It means, that a chain of problem solution becomes longer, and risks for gamblers in case of parent-partner casino problems arise.How can one recognize a white label casino? It is not easy, because there is usually no information about a parent casino (although some casinos leave the parent casino indications in the site text or picture, for example, in the statement of payments). White label can be identified through its support telephone number – it is the same as for a parent casino (although the casinos of one group often use the same number). The poorest casinos may leave the standard site design. Besides, one can go to the software producer’s site – white label casinos are not mentioned there. One may also simply use search option, most of the sites contain the list of casinos with definite software and usually do not list white label.Thus, it turns out, that white label casinos (as well as poker rooms or bookmakers) give good opportunities to businessmen-beginners, who want to have their own respectable casinos, but are not ready to invest much. For gamblers such casino is not the best gambling house to play – the risks are higher, so it is better to gamble in a parent casino.As far as the whole white label online casinos issue and the question as to why they are here, the answer is simple – they want to make more money, no matter what.